Canada Goose's loss deepens to $26.3 million despite higher revenue

CP24 reported that Canada Goose, a Toronto company that sells apparel, including luxury parkas, lost $26.3 million in the quarter ended September 27, against $17.4 million a year earlier. Revenue rose to $274 million from $258.8 million, yet the loss deepened.

Weighing on the quarter were comparable sales, which compare sales in the same business with a year earlier. Those in its direct-to-consumer business, which sells to shoppers rather than through other retailers, fell 7.5%.

Over the summer Canada Goose sold Baffin, a bootmaker in Stoney Creek, Ontario, to L.P. Royer of Sherbrooke, Quebec. To make comparisons easier, it left Baffin, which made about $35 million in fiscal 2026 revenue, out of both years’ results.

Because parkas sell best in winter, the company has pushed rainwear, sunglasses and shoes and boots more aggressively to build year-round business. To show that year-round range, it outfitted actor Ewan McGregor on a transatlantic sailing expedition filmed for the series True Wind. Chief executive Dani Reiss said his first priority is to deepen brand desire and turn it into more consistent demand.

Sources: CP24